At SOHO/SME we work with a diverse network of talented individuals and small service providers on a project basis. Once a project has been defined, we assemble a team that is tailored to your specific needs. We make a special effort to find people with relevant industry experience. As a result, we save money and so do you!
Many well-established agencies were created at a time when graphic design and production was more expensive and more complicated than it is today. As little as five years ago, it still made sense for a communications agency to develop extensive in-house capabilities. However, with today's technologies (new software, the Internet, digital-to-plate printing, etc.), companies can develop such capabilities themselves and/or hire skilled freelancers as needed.
Traditional agencies have high overheads because they spend a lot of money updating their equipment, renovating their offices to look cool, and because they employ full-time creative directors, graphic designers, copywriters, production staff etc. As a result, they have to charge a premium for their services.
The people we work with have specialized skills that we can put together in small and affordable teams, to achieve the complete range of marketing solutions you need.
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